Sports analytics, which has been fairly unchartered territory in India, is now rising in popularity. While the global market is pegged at reaching $4.5bn by 2024, the Indian market is playing catch up. Specifically, the data analytics and AI bug seems to have caught cricket aficionados who are now capitalising on advanced technology to understand finer nuances of the sport.
Bangalore-based technology startup SeeHow is transforming traditional sports gear into smart devices using high-end sensors and employ proprietary algorithms to deliver real-time analytics, feedback and coaching advice that enable players to track and improve their game.