The Success Story of SeeHow, a NASSCOM CoE Incubatee

Sports analytics, which has been fairly unchartered territory in India, is now rising in popularity. While the global market is pegged at reaching $4.5bn by 2024, the Indian market is playing catch up. Specifically, the data analytics and AI bug seems to have caught cricket aficionados who are now capitalising on advanced technology to understand finer nuances of the sport.

Bangalore-based technology startup SeeHow is transforming traditional sports gear into smart devices using high-end sensors and employ proprietary algorithms to deliver real-time analytics, feedback and coaching advice that enable players to track and improve their game.

Eventually, the solution will be extended to other equipment within the sport, in an effort to capitalize on actionable insights based on scouting, fan engagement and broadcasting.

Currently, SeeHow is conducting pilots at high-performance academies across in India, UK, and Singapore. Apart from that, they have identified some professional players whom they work with daily through SeeHow Virtual Academy initiative.

Addressing The Gap In Data Collection In Cricket

Cricket is the second most popular sport in the world with a fan base of more than 1 billion and a player base of 26 million – about 10 times the size of baseball. Yet, it is underserved by technology as existing solutions continue to be prohibitively expensive and intrusive to use.

With a complex, skill-based sport like cricket, there is not enough information available on multiple demographics like playing style, biomechanics, weather conditions and geographies.

Founder Dev Chandan Behera, being a professional cricketer himself, faced a lot of issues during his decade-long stint in the game. Data collection is incomplete, especially in cricket where radar guns are simply not enough to track player metrics. Although there are products and solutions that help track user performance in the nets, they’re usually expensive, cumbersome to set up and intrusive for players.

A Glimpse Into The Technology That Powers SeeHow

Through a Sports Operating System, SeeHow brings together sensor-enabled sports equipment, data-driven training methods and third-party fitness app integrations. As the Sports Operating System collects data from multiple equipments and streams, there is a repository of information on “timing” and “reaction” that’s so critical in racquet/bat-ball sports.

 Sensor Layer: This layer comprises of motion processing algorithm, sensor fusion library, inter-device communication, and power management. This layer operates at a device level and runs on the sensor embedded equipment

ML and AI Layer: This layer sits in the cloud as well as on the mobile. Lightweight proprietary machine learning models perform event detection and compute within event statistics for athletes in real-time. The AI layer helps in providing insights and recommendations that users need to track to improve performance, which is currently only used in SeeHow’s Virtual Academy.

Some of SeeHow’s unique features include:

  • Capture of “timing” or “reaction” in bat-ball or racquet sports through continuous data collection across multiple equipments
  • Capture of non-mainstream parameters like spin and orientation, which existing tools don’t capture.
  • Advanced machine learning algorithms that help eliminate user experience hassles, inherent with external measuring devices.
  • Coaches can keep track of more than 20 different parameters of a player at a time.

Eventually, the solution will be extended to other equipment within the sport, in an effort to capitalize on actionable insights based on scouting, fan engagement and broadcasting.

Currently, SeeHow is conducting pilots at high-performance academies across in India, UK, and Singapore. Apart from that, they have identified some professional players whom they work with daily through SeeHow Virtual Academy initiative.

On Being Incubated At NASSCOM CoE

This workspace has been a really awesome place for us to work out of. It has excellent infrastructure and resources, and the fledgling community of hard-tech start-ups has been beneficial for SeeHow. This is probably one of the best places to start your entrepreneurial journey. For hardware deep tech startups who are constantly engaged in product R&D and fine-tuning the prototype, the state of art lab facilities and knowledge base available cannot be found in any of the other incubation centers around.

Dev Chandan Behera, founder, SeeHow

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