CARER: An Integrative and Holistic platform that ensures Personalized Cancer Care!

The word cancer has been tormenting families for many centuries now. The diagnosis of this disease causes a lot of physical and psychological distress to patients and their families. Founder & CEO of CARER, Samara Mahindra’s subjective encounter with cancer has been an eye-opener where she realized that there were only methodical approaches availed for treating cancer and no emphasis is given to the quality of life or measures that can effectively support pre-cancer and post-cancer treatment. Intending to provide the sick and their family the support they need in their cancer journey, Samara along with a masterly team of Oncologists, Patients, and Science structured the foundation of Personalized Cancer Care providing platform- CARER that aims to be a ray of hope for people battling cancer and helping them heal, feel and live better.

Headquartered in Bangalore, CARER is on its mission of establishing a unique AI-driven integrative oncology health tech solution that will focus on 360-degree interactivity and connection between every health service provider, partner & patient, in-depth health tracking, therapeutic intervention, community building, data and content management. It offers an extensive range of programs that can be categorized into three parts-Integrative therapy for treatment, Integrative therapy for post-treatment, and Nutrition for Cancer.

The efficient team of Carer put their brains together to think up exclusive methodologies and therapies that consist of Nutrition Therapy, Movement & Meditation Therapy, and Mental Well-Being Therapy. One can also find recipe books, Cancer Essentials Guidebook, and other quality products that suit the needs of the patients at the CARER store. Since day one, CARER has been diligently working towards building credibility and evidence through clinical trials and patient pilot studies. They have curated a unique methodology that has proven to enhance cancer patients’ condition in multiple factors and parameters, curtailing their side-effects, improving immunity, and ensuring better treatment outcomes.

Additionally, CARER is advancing services to support patients recovering and healing from COVID as well as cancer. “At CARER, we made sure to provide services that supported efficient delivery of services and immediate response to our patients through technology. We have created certain specific therapeutic interventions for COVID-positive cancer patients and have partnered with other homecare service providers to make sure that our patients are getting access to high quality COVID care at home,” Samara Mahindra, Founder & CEO of CARER.

CARER started its journey in the year 2018 and in two years it has carved a niche for itself in the industry. The startup has to date treated over 400 cancer patients with 43 different cancer types.  It has partnered with doctors, home care providers, diagnostic chains, genetic testing labs, pharmaceutical companies, and more than 10 leading hospital chains across the country suchas Fortis, Manipal, Aster CMI, NH, and others. This technology-driven platform has established a firm global presence and worked with patients in different parts of the world, from UK, US, Africa, South East Asia to the Middle East. Among the many projects, CARER had executed a prominent clinical pilot with HCG Hospital for patients suffering from head and neck cancer. The results of this study are being admitted for publication. Furthermore, CARER has secured seed funding in its very founding year.

“Our partnership with a reputable technology company and their connectivity with the international healthcare market has proven to be beneficial for us. This association helped us to have a better grasp of the healthcare ecosystem and following suit with the scientific methodologies that are enabled by technologies and are being developed all around the world. They have guided CARER to create a transformational integrative oncology solution, for the first time here in India. We are the first and only company that provides integrative oncology solutions to cancer patients,” she adds.

CARER has visualized its strategy towards building the largest integrative oncology technology platform that is AI and data-driven and completely focused on retrieving deeper clinical and non-clinical data points. The company will also be dedicating a section of its man oeuvres to recognizing larger clinical trials and R&D, along with brand building and patient acquisition.

“NASSCOM has been a great support system in encouraging and assisting companies such as ours that are trying to make a massive impact and solution-driven to change the way healthcare is administered. We are often connected to other large healthcare entities for various projects, through NASSCOM, which might not have been possible or as easy otherwise. The team has been extremely supportive and has taken a personal interest in helping us build valuable propositions for various projects.” Samara Mahindra, Founder & CEO of CARER.

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