For the first time, ad:tech organized its global initiative ‘The Next Big Thing’ here, in collaboration with Nestle India.
The consumer company called for entries from startups to showcase their technology and take innovative ideas to the next level. Around 83 entries were received and nine of them made it to the final round. Google’s Rajan Anand, Facebook’s Umang Bedi, GroupM’s Rob Norman along with Nestle’s various category general managers evaluated the final round of the pitch process via which they picked SilverPush and IotPot, who won a fully funded pilot. These startups are expected to work with Nestle very closely in the coming months.
In conversation with Brand Equity, Chandrasekhar Radhakrishnan, head of communication and e-commerce, Nestlé India, said, “We want to be the number one FMCG company to leverage digital and collaboration. While we do this we also want to ensure that this escalates profitable growth, and in order to achieve this, we have to sense the core. Technology is disrupting businesses and all of these come from startups.”
“If you want to bring in the startups as part of your collaborative initiatives you need to have an innovative culture, and that’s what we are working on. Startups give you customised solutions, speed, they are cost effective, you test, learn and refine ideas from them, and of course there is a competitive advantage,” he adds.
Jaswant Singh, Country MD, Comexposium India, said, “While we are not venture capitalists or another platform that would attract startups, at ad:tech we wanted to build a platform that would bring businesses and entrepreneurs together. Startups help brands to learn fast and scale up faster, and that’s primarily what a lot of big companies are looking at. We are happy that we could collaborate with a company like Nestle in our first year of The Next Big Thing in India.”
Courtesy- Indiatimes
Related posts
Your Local APMC-Mandi Just Got Smarter
Hardware startup Sensegiz catches fancy of KARSEMVEN, raises $500,000
WiSense: engineering veterans provide a platform for Internet of Things ideas
Qualcomm selects three startups for $100K design prize
Get Set, Co-Create: This Startup Is On The Fast Lane To Innovate With Mercedes’ Startup Autobahn
How Industries & Innovators Can Leverage The Power of Digital Technology in Manufacturing
Transforming Sports Gear into Smart Devices to Deliver Real-Time Analytics
LHIF Report Nov 2018
Exclusive: Former Snapdeal exec Anand Chandrasekaran backs Uncanny Vision
This Bengaluru techie-turned-farmer has made India’s first agri-tech robot to battle farm labour shortage
Overview of the Indian #sportstech landscape
When All Else Fails, This Internet Network Can Bail You Out Of A Crisis
Villgro funds agri start-up GRoboMac
BFSI – Strategy Innovation Group (BFSI-SIG)
Cardiotrack collaborates with iMMi Life for cardiac care
SenseGiz-A vision to make the world appreciably productive, safer and secure place to live in!
Data-driven insights for an improved game on the cricket field
Portable ECG device helps save lives in rural areas, reduces cost for patients
Here comes the Robot Reaper
AI for an Eye Makes The World Better For The Visually Impaired
Driving Digital Awakening Across Enterprises Today
Say hello to #LHIF
IoT industry should have common standards: Teaotia
Reliance’s Unlimit, IBM collaborate to power IoT innovation in India
Universal Healthcare- Digital Propulsion 30th April 2019 at Shangri La’s Eros Hotel- Delhi
A Billion Dollar Market – India’s Health Insurance Market Is At A Precipice Of Change
IoT India Congress recognises top three IoT focussed thought leaders and Start-up in India
Here Are 3 Startups From India You’ll Want To Watch In 2017
SeeHow Announces Smart Cricket Coaching System in Partnership with Rx Cricket Academy
Baby Steps Towards A Better Future
Medtech takes centre stage at AIRmaker’s new batch of 8 IoT startups
The Evolution of Bluetooth: From Entertainment To Smart Buildings
Qualcomm to announce tech startup winners of $100,000 Design in India challenge today
Working In Hazardous Conditions? Worry not, IoT Comes To The Rescue
Projecting revenues of $250K, Cardiotrack is transforming how primary healthcare functions
IoT Pot plans to take cooking Knob to US
Cardiotrack partners with Columbia Asia Hospitals to provide AI-based solutions in cardiac care
Avanijal’s app irrigates fields while helping farmers save water and sleep!
STR8BAT gives INSTANT, VISUAL and ACTIONABLE IN-SIGHTS, HELPING PLAYERS PLAY BETTER EVERYDAY
4 Bengaluru startups will work with Airbus to shape the future of aerospace
From Womb To Cloud: This Startup Is Monitoring Maternal Health Using Smart Wearables
This IoT startup plugs holes in your leaky bucket
GE Healthcare India Edison[TM] Accelerator: The first-ever global startup collaboration program!
What Lies Ahead For India’s High-Potential Clinical Trial Market?
Oh Baby! Deep Technology Learns To Rock
Qualcomm Announces Top Eight Finalists for Cycle I of Qualcomm Design in India Challenge II
Nasscom Discussion
Latest News
Recent Posts
- XYMA Analytics: Builds Industry 4.0-enabled Ultrasonic Waveguide-Based Sensing Solutions To Help Industries Enhance Productivity And Efficiency!! May 12, 2023
- Botsync: Building Accessible Automation Solutions to Automate Intralogistics Operations! April 18, 2023
- IOTian technologies: Bringing the power of AI and IoT together for Breakthrough Innovation! February 27, 2023
- NeoDocs: Bringing Futuristic Diagnostics at the Fingertips!!! February 8, 2023
- Technology trends to look out for in 2023 January 16, 2023