Author: Agrima Sharma

It begins with silence. A doctor thinking. A patient waiting. And time ticking….

For most of us, the journey through healthcare is filled with questions like what’s wrong? How bad is it? What happens next?
But what if technology could offer answers before you even asked the questions?

We’re not talking about robots replacing doctors. We’re talking about artificial intelligence becoming the silent partner in helping clinicians diagnose faster, detect risks earlier, and personalize care like never before.

In this blog, we’re diving into real-world use cases of AI in healthcare and more importantly, we’re shining a light on three innovators backed by MeitY nasscom CoE, who are using AI to create tangible impact for patients and providers alike.

Artificial intelligence is like having a second pair of eyes which is constantly alert, meticulous, and capable of processing data at a rate that surpasses that of a human being. Instead of replacing doctors and medical expertise AI is all about giving them a smarter assistant. It makes their jobs easier by helping them to make quicker and more accurate decisions.

Let’s explore some advanced AI applications used in healthcare sector:

• Early Disease Detection: AI can process massive datasets like genetic information, environmental factors, and lifestyle choices and by using machine learning algorithm, we can predict diseases before they manifest.
• AI-Driven Radiology: In medical imaging, deep learning algorithms are taking the stage by using Convolutional Neural Networks (CNNs). It is a type of deep learning model that able to analyze radiology scans with a level of detail and accuracy that outpaces human radiologists.
• Clinical Documentation with AI & NLP: By using Natural Language Processing (NLP) with AI health practitioners can automatically transcribe doctor-patient conversations, interpret medical notes, and even extract insights from unstructured data in medical records for clinical documentation.
• AI in Drug Discovery: Researchers can test thousands of potential drugs virtually in a matter of hours by training AI systems on millions of chemical compounds to predict which molecules are most likely to become effective treatments for diseases.
• Virtual Health Coaches: AI systems combine behavioural science, real-time monitoring, and data analytics to create a fully personalized health management plan for individuals which continuously monitors of health metrics like heart rate, physical activity, and sleep patterns. This can help people to adjust their lifestyle, make data-driven decisions, and even prevent chronic conditions.

Behind every technological breakthrough is a team of changemakers, dreamers, doers, and builders working at the intersection of healthcare and deep tech. At MeitY nasscom Centre of Excellence, we work closely with startups that are not just exploring AI, they’re using it to solve real challenges faced by patients and clinicians every day.

Here are the innovators truly transforming healthcare with solutions that listen, learn, and lead to better outcomes that are faster, smarter, and more human.

A fall may last just a second, but its impact can change an elderly person’s life forever. For many, hip fractures are the beginning of immobility, hospital visits, and a loss of independence.

That’s the challenge Ripple Healthcare, set out to solve.

Rooted in the belief that every fall-related hip fracture is preventable, this solution is reimagining elder care through smart, wearable technology that blends safety with dignity.

At the heart of their innovation is a smart hip belt equipped with a pre-deploying airbag system. Using a blend of motion sensors, AI-driven fall detection algorithms, and microsecond response mechanisms, the belt senses an imminent fall and inflates before impact by cushioning the hip and drastically reducing the risk of fracture.

But what truly sets Ripple apart? Their two flagship products that are designed keeping in mind the comfort, mobility, and safety.

• The Elderly Guardian Smartbelt (Hip Pro): A sleek, intelligent belt that prioritizes both protection and comfort giving elders the freedom to move without fear.
• Steady Steps: Designed for everyday confidence, this product supports stability while encouraging active movement, ensuring safety never comes at the cost of living fully.

We all know how long and unpredictable the journey to new drugs can be, sometimes it feels like it takes forever just to get to the starting line. But what if the whole process could be sped up, made more accurate, and less costly? That’s where Growdea Technologies comes in.

Rather than relying on traditional trial-and-error methods, Growdea is blending AI, machine learning, and computational modelling in drug discovery. They’re using data and advanced algorithms to make the whole process more efficient, reliable, and most importantly FASTER. They don’t just stop at theoretical models, they’re helping to predict things like drug efficacy, toxicity, and clinical trial outcomes before any real-world testing begins. From in-silico vaccine development to antibody engineering, they’re offering actionable insights at every stage of the drug development pipeline.

Their technology is about making science smarter. By combining AI, molecular modelling, and machine learning, they’re able to predict protein-ligand interactions, simulate molecular docking, and analyse biomarker discovery all while speeding up timelines and reducing risks.

What if your breath could give you a peek into how your body is really doing? That’s exactly what Respyr does. By analyzing the volatile organic compounds (VOCs) in your breath, it reveals key health markers from blood sugar levels and gut health to liver function, oxidative stress, and overall metabolic balance.

What makes Respyr truly stand out is its ability to continuously track these health indicators in real-time with no needles, no invasive tests. Just breathing.

Using advanced sensor technology, Respyr device captures the VOCs you exhale and processes them into actionable insights and by using the help of machine learning and cutting-edge algorithms, it offers personalized health advice based on your unique metabolic profile. This means you can track how your daily choices like what you eat, how much you exercise, and how well you sleep which are actually impacting your health.

As these innovators work towards redefining healthcare by using deep technology, proving that AI is a powerful tool transforming diagnosis, treatment, and prevention. We need to remember the beauty of AI lies not just in the algorithms and technology, but in how it works alongside human expertise. AI can process vast amounts of data, but it’s the human insight, intuition, and empathy that drive these innovations.

At MeitY nasscom CoE, we stand as a catalyst to empower innovators by nurturing technology, offering strategic guidance, and providing continuous support. Our mission is clear: to bring deep tech solutions to life and create real-world impact.

Supply chain and logistics are the backbone of global trade but as the demand is growing the disruptions in the industry is becoming more frequent. Result? Traditional logistics systems are struggling like delays, inefficiencies, and a lack of real-time visibility create bottlenecks that impact businesses and consumers alike.

Here is where emerging technologies like Artificial intelligence (AI), Internet of Things (IoT), Smart sensors, GPS tracking, RFID tags etc are helping businesses to resolve the challenges. Together, these innovations improving efficiency and reshaping supply chains to be faster, smarter, and more resilient. Here blog highlight the top challenges Supply Chain Management Industry is facing and the tech driven startups incubated and supported by MeitY nasscom CoE resolving these challenges.

Lack of transparency is something supply chain industry faces the different stages of the process. Delays, misplaced shipments, and inventory shortages often go unnoticed until it’s too late.

Currently most of the warehouses rely on manual processes which leading to errors, delays, and inefficiencies in inventory management. Picking, sorting, and restocking can become bottlenecks, slowing down the entire supply chain.

Inaccurate demand forecasting predications leads to two major nightmares. Overstocking and understocking. Which causes major operation challenge – one leading to tying up capital and the other one causing missed sales opportunities.

Involvement of multiple stakeholders can sometimes make them vulnerable to fraud, counterfeiting, and data breaches as there is no proper accountability mapping. This results to challenges like lack authenticity of goods, compliance with regulations and frauds.

Transportation expenses is something that can affecting overall supply chain profitability and working. The uncertain fuel costs changes, inefficient route planning and unexpected delays are the major challenges the SCM industry faces.

The Indian supply chain management ecosystem is undergoing a major shift by addressing the above challenges with cutting edge solutions. Leading this transformation are these brilliant minds that are leveraging deep-tech technology to solve industry bottlenecks, enhance efficiency, and build resilient logistics networks.

Meet these pioneering supply chain management solutions supported by MeitY nasscom CoE to drive innovation and impact:

Incubated at MeitY nasscom CoE, Syook is redefining how businesses track and manage their operations with its no-code Real-Time Location System platform.Designed to bring clarity and efficiency to supply chains, Syook’s InSite platform offers a comprehensive, data-driven approach to operations management, ensuring real-time visibility, safety, and compliance.

At its core, Syook’s technology leverages BLE anchor-gateways to capture precise location data and seamlessly stream it to InSite servers. This allows businesses to visualize assets and personnel on a digital map, optimize workflows, and make informed decisions.

Beyond tracking, Syook provides a flexible marketplace for businesses to develop customized IIoT and RTLS solutions, adapting to different industry needs. With an ecosystem of reliable tags, gateways, and sensors, the platform integrates seamlessly into existing operations, helping organizations streamline processes and enhance overall efficiency.

As supply chains grow more complex facing multiple challenges, intelligent and real-time logistics management solution is a need of the hour. Roadcast, a deep-tech startup supported by MeitY nasscom CoE, is addressing this challenge with its AI-powered digital logistics platform, designed for seamless fleet and asset tracking. It integrates EV solutions, fuel monitoring, video telematics, and automation tools to enhance mobility management across industries.

Roadcast technology solution enables businesses to track vehicle and asset locations in real time, which leads to optimized fleet performance, resulting in improved decision-making with data-driven insights. By combining automation and sustainability, Roadcast is helping businesses to scale while reducing inefficiencies and environmental impact.

As the company visions to reshape global logistics they are continuously developing cutting-edge solutions that enhance connectivity, reliability, and operational control. By leveraging AI and automation, it is building a future-ready logistics ecosystem where efficiency meets sustainability.

Logistics is evolving beyond roads and runways, and TechEagle is leading this transformation with high-speed, long-range drone delivery solutions. By integrating hybrid e-VTOL (Vertical Takeoff and Landing) technology, TechEagle enables seamless, efficient, and autonomous transportation of goods across healthcare, e-commerce, defense, maritime, and hyperlocal logistics even in remote and inaccessible regions.

Incubated at MeitY nasscom CoE, TechEagle has developed Vertiplane X3, India’s fastest Made-in-India hybrid e-VTOL drone. With the ability to carry up to 3 kg of payload over 100 km at speeds of 120 km/hr, it ensures rapid and reliable deliveries without requiring runways or extensive infrastructure. Equipped with advanced sensors, dual propulsion redundancy, and an independent parachute system, TechEagle prioritizes safety, security, and efficiency in every flight.

Beyond speed and precision, TechEagle is making drone delivery a cost-effective and scalable alternative to traditional logistics. By pushing the boundaries of innovation and sustainability, it is shaping a future where businesses can transport goods faster, safer, and smarter unlocking new possibilities in supply chain management.

As Indian technology landscape continues to evolve, startups like Syook, Roadcast, and TechEagle will be at the forefront. With the support of MeitY nasscom CoE, these tech-driven startups are pioneering solutions and embracing deep tech solutions that allows businesses to unlock new possibilities and stay ahead in an increasingly competitive landscape.

The marketing world is undergoing a seismic shift 80% of digital ad campaigns are now powered by AI-driven tools. From automating mundane tasks to crafting hyper-personalized campaigns, AI is transforming how marketers work.

Here’s the kicker: AI can save marketers up to 40% of their time. Instead of drowning in spreadsheets, writing endless drafts, or manually segmenting audiences, marketers can focus on strategy while AI handles the grunt work in seconds

1. Time Efficiency: AI takes over repetitive tasks like data analysis, content creation, and audience segmentation, freeing up your schedule.
2. Improved Targeting: By analyzing user behavior, AI helps you deliver personalized ads that actually resonate.
3. Enhanced Content Creation: Need a blog post or ad copy? AI tools can generate high-quality, SEO-friendly content in minutes.
4. Better Decision-Making: With predictive analytics, AI provides insights that help you make smarter, data-driven decisions.
5. Cost-Effectiveness: AI optimizes ad spend by analyzing real-time data, reducing waste and maximizing ROI.
6. Scalability: Whether you’re a startup or a global enterprise, AI-powered strategies grow with your business.

Not all AI tools are created equal. When choosing one, keep these factors in mind:

• Accuracy & Reliability: Does it deliver actionable, high-quality insights?
• Ease of Use: Is the interface intuitive, or will it take weeks to figure out?
• Integration: Can it seamlessly work with your existing tech stack?
• Customization: Does it allow you to tailor outputs to your brand’s unique needs?
• Innovation: Does it stay updated with the latest AI advancements?
• Data Security: Does it comply with GDPR, CCPA, and other regulations?

Digital marketing is evolving faster than ever. In 2020, businesses spent over $350 billion on digital ads. Fast forward to today, and AI is driving 80% of those campaigns. Why? Because AI streamlines processes, boosts efficiency, and delivers personalization at scale.

Imagine automating tasks like drafting emails, analyzing customer data, or even brainstorming campaign ideas. That’s the power of AI—it lets marketers focus on creativity and strategy while it handles the heavy lifting.

1. ChatGPT
   1. Launched: November 2022
   2. What It Does: This AI-powered chatbot helps with everything from ad copywriting to customer interactions and blog content generation. Its latest update, GPT-4 Turbo, offers improved accuracy and conversational depth.
   3. Why Use It? It’s perfect for automating customer service, crafting ad copies, and generating content in minutes.
2. Jasper AI
   1. Launched: 2021
   2. What It Does: Jasper is a content creation powerhouse, generating long-form blogs, social media posts, and marketing copy. Its latest update lets you customize your brand’s voice for consistent messaging.
   3. Why Use It? It’s a time-saver for creating SEO-friendly content quickly.
3. HubSpot AI
   1. Launched: 2023
   2. What It Does: HubSpot AI combines marketing automation with CRM, offering features like predictive lead scoring and personalized website experiences.
   3. Why Use It? It’s ideal for streamlining customer interactions and improving engagement.
4. Copy.ai
   1. Launched: 2020
   2. What It Does: Copy.ai simplifies content creation with tools for ad copy, blog posts, and email campaigns. Its latest update includes multilingual support and tone customization.
   3. Why Use It? It’s great for generating marketing content fast.
5. SEMrush AI
   1. Launched: 2008 (AI features added in 2023)
   2. What It Does: SEMrush AI takes SEO to the next level with advanced keyword research, content optimization, and competitor analysis.
   3. Why Use It? It’s a must-have for refining your SEO strategy.
6. SurferSEO
   1. Launched: 2017
   2. What It Does: SurferSEO analyzes top-performing content and provides AI-driven recommendations to improve your search rankings.
   3. Why Use It? It ensures your content is optimized for search intent.
7. MarketMuse
   1. Launched: 2013
   2. What It Does: MarketMuse helps identify content gaps, optimize existing content, and build topic clusters to boost domain authority.
   3. Why Use It? It’s perfect for creating data-driven, authoritative content.
8. Writesonic
   1. Launched: 2021
   2. What It Does: Writesonic is an AI writing assistant for blogs, product descriptions, and ad copies. Its latest update includes article summarization for easy repurposing.
   3. Why Use It? It speeds up content creation without sacrificing quality.
9. Persado
   1. Launched: 2012
   2. What It Does: Persado uses emotional intelligence to craft messages that resonate with audiences. Its latest update enhances sentiment analysis for better engagement.
   3. Why Use It? It helps brands connect with customers on an emotional level.
10. Phrasee
    1. Launched: 2015
    2. What It Does: Phrasee specializes in AI-optimized email marketing, crafting subject lines and content that boost open rates.
    3. Why Use It? It’s a game-changer for maximizing email engagement.

AI marketing tools aren’t just a luxury anymore, they’re a necessity. From automating repetitive tasks to optimizing ad spend and improving customer engagement, AI empowers marketers to work smarter, not harder. As AI technology continues to evolve, staying ahead of the curve with the right tools can give your business a serious competitive edge.

The future of marketing is here, and it’s powered by AI. If you haven’t started integrating AI into your strategy yet, now’s the time to dive in and explore these game-changing tools. The question is: Are you ready to embrace the future?

In the bustling shipbuilding hub of Visakhapatnam, Hindustan Shipyard Ltd (HSL), a key Ministry of Defence enterprise, faced a challenge that many organizations grapple with modernizing its HR operations. HR personnel were overwhelmed with repetitive tasks, employees struggled to access critical information, and administrative inefficiencies slowed down decision-making. But change was on the horizon.

HSL embarked on a mission to transform its HR landscape. Enter TALAASH, an AI-driven virtual assistant designed to streamline operations, improve efficiency, and enhance employee experiences. With the support of MeitY nasscom CoE, which bridged the collaboration between HSL and AI startup Bigdatamatica, this transformation became a reality.

Despite its legacy of excellence in shipbuilding, HSL’s HR operations were burdened with challenges:

• High Manual Workload: HR teams were stuck processing leave requests, issuing pay slips, and answering repetitive queries.
• Accessibility Issues: Employees faced delays in obtaining crucial HR information, impacting satisfaction and productivity.
• Lack of 24/7 Support: Limited support meant employees waited for assistance, reducing operational efficiency.
• Administrative Bottlenecks: Manual processes increased errors and slowed decision-making.

HSL needed a game-changing solution, one that would automate repetitive processes, reduce manual workload, and empower employees with real-time access to HR services.

To steer HR operations into the digital era, HSL adopted TALAASH, a sophisticated AI-powered HR chatbot capable of handling routine processes with ease.

Key Features:

• Instant HR Policy Access: Employees can quickly retrieve information on policies, SOPs, and circulars.
• Personalized Data Queries: Access to leave balances, pay slips, Form-16, and pension details at the click of a button.
• People Analytics: Data-driven insights from HRMS for better decision-making.
• Training & Communication: Seamless sharing of training materials and updates via MS Teams & Slack.
• Grievance Management: Employees can submit grievances and receive timely resolutions.
• Integration with Third-Party Systems: Ensuring smooth operations across various HR functions.

HSL is taking TALAASH to the next level with cutting-edge enhancements:

• Llama/Mixtral LLM & Vector DB: Secure and context-rich responses within an air-gapped environment.
• Retrieval-Augmented Generation (RAG): Improving response accuracy for complex HR queries.
• Multi-Agent Systems: A future-ready solution capable of handling queries across diverse HR domains.

This transformation wouldn’t have been possible without MeitY nasscom CoE, which played a pivotal role in enabling collaboration between HSL and Bigdatamatica. By offering strategic guidance and facilitating seamless implementation, nasscom CoE ensured a smooth transition to an AI-powered HR ecosystem.

The deployment of TALAASH has ushered in a new era of efficiency at HSL:

1. Enhanced Productivity: HR teams can now focus on strategic initiatives rather than routine tasks.
2. 24/7 Self-Service: Employees get instant access to HR services, boosting satisfaction and engagement.
3. Cost & Time Savings: Automated processes reduce errors, improve compliance, and lower operational costs.
4. A Future-Ready Workforce: AI-driven HR solutions foster a culture of innovation and adaptability.

HSL isn’t stopping here. With plans to further evolve TALAASH, the organization aims to build an adaptive HR ecosystem that keeps pace with technological advancements. By integrating multi-agent systems and exploring the latest in AI innovation, HSL is setting a benchmark for digital transformation in the public sector.

As this journey continues, TALAASH stands as a testament to how AI can redefine HR operations, empowering employees and organizations alike.

HSL’s digital transformation is not just about technology; it’s about people, efficiency, and a future built on innovation.

The tech ecosystem is a whirlwind of innovation, with new startups emerging daily, bringing disruptive ideas that challenge the status quo. Industries are evolving faster than ever. But in this crowded space, being innovative isn’t enough. The difference between a breakthrough product and one that fades into obscurity often comes down to how well it’s positioned, communicated, and marketed.

Think about the most talked-about tech products or trends. They aren’t always the most complex or revolutionary, they’re the ones that told a compelling story, resonated with their audience, and built movements, not just marketing campaigns.

So, how do you cut through the noise? How do you craft campaigns that don’t just attract attention but create real impact?
This blog unpacks top 10 strategies to craft impactful campaigns in the tech ecosystem from positioning your brand with clarity to leveraging data-driven insights and building narratives that drive engagement and action.

1. Crafting a Message That Resonates

In the competitive tech ecosystem, a generalized message often falls flat. To make a real impact, it’s essential to tailor your message to your specific audience. This means going beyond product features and addressing the unique needs, pain points, and aspirations of your target demographic. By doing so, you create a more personalized experience that resonates deeply with your audience, resulting in greater engagement and loyalty.

Example: When Apple launched the iPhone, they didn’t just highlight its technical specifications they focused on the user experience, the design, and how the iPhone would fit seamlessly into everyday life. By tailoring their message to what consumers truly cared about (simplicity, ease of use, and innovation), Apple captured a broad audience and became a leader in the smartphone market.

Key Takeaway: Know your audience and communicate how your product will make their lives better.

2. Storytelling That Connects

People remember stories much longer than they remember facts or statistics. A compelling narrative can turn your campaign into something memorable and emotionally engaging, making your brand feel more human and relatable. In the tech world, where innovations can often seem abstract or complex, storytelling makes a huge difference in how your audience perceives and connects with your brand.

Example: Tesla does an exceptional job at storytelling by positioning itself as a champion for both innovation and sustainability. Elon Musk’s personal narrative, combined with the company’s mission to accelerate the world’s transition to sustainable energy, speaks directly to consumers who care about environmental impact. Tesla’s narrative isn’t just about electric cars, it’s about creating a better, more sustainable future. This resonates deeply with their target audience, making their campaigns much more impactful.

Key Takeaway: A compelling story creates an emotional connection that makes your brand memorable and relatable, transforming complex innovations into something your audience can connect with on a personal level.

3. Harnessing Data for Precision Targeting

Data-driven marketing is a powerful tool for modern campaigns. Analytics allow you to understand your audience’s behavior and preferences, enabling you to craft personalized and targeted campaigns that are more likely to convert. Using tools like Google Analytics, social media insights, and A/B testing, you can gather valuable data and refine your campaigns for optimal results.

Example: Spotify uses deep analytics to create personalized playlists like “Discover Weekly” and “Release Radar.” By analyzing users’ listening habits, Spotify tailors content recommendations, advertisements, and playlists to meet individual preferences. This personalized approach has played a key role in Spotify’s impressive user engagement and growth, as users feel more connected to the platform and discover content they truly enjoy.

Key Takeaway: Using analytics, you can ensure that every campaign and message is reaching the right audience, maximizing your marketing budget and improving results.

4. Creating Content That Drives Engagement

In the digital age, creating shareable content is essential to boosting your campaign’s reach. Content that resonates with people is more likely to be shared on social media, expanding your audience beyond just your followers. Engaging visuals, videos, and infographics are key tools in creating content that encourages sharing.

Example: GoPro has become a master of shareable content. The company’s marketing strategy heavily relies on user-generated content, encouraging customers to share their videos on social media platforms. GoPro’s video footage, often showcasing breathtaking landscapes and extreme sports, perfectly embodies the brand’s adventurous spirit and resonates deeply with its target audience. Their ability to turn customers into brand ambassadors has helped grow their user base organically.

Key Takeaway: By designing media that encourages interaction and sharing, you can turn your audience into active promoters, amplifying the impact of your campaigns.

5. Powering Growth Through Partnerships

Collaboration is a vital strategy for creating impactful campaigns in the tech ecosystem. Startups often bring fresh ideas, cutting-edge technologies, and innovative solutions that can enhance your marketing efforts. By partnering with startups, established companies can tap into new thinking, reach a wider audience, and maintain their position at the forefront of industry trends.

Example: Microsoft’s “Microsoft for Startups” initiative is a perfect example of leveraging startup collaborations. By offering startups cloud services, technical support, and co-marketing opportunities, Microsoft gains insight into emerging trends and technologies. At the same time, startups benefit from Microsoft’s vast resources and global reach, creating a mutually beneficial partnership. This approach allows Microsoft to stay innovative while helping startups scale their businesses.

Key Takeaway: Collaboration with startups can keep your campaigns fresh, introduce new tech solutions, and create opportunities for both parties to grow.

6. Amplifying Impact on a Budget

Campaigns don’t always need large budgets to be successful. Maximizing impact with minimal spend often requires creativity, resourcefulness, and leveraging organic strategies. Utilizing cost-effective tactics like influencer marketing, referral programs, and user-generated content can go a long way in driving results without breaking the bank.

Example: Dropbox’s referral program is a textbook example of how to achieve massive growth with minimal spending. By offering extra storage space for users who referred their friends, Dropbox created a viral marketing loop. The result? A huge user base growth and limited expenditure on traditional advertising. This strategy turned Dropbox’s user base into its most effective marketing tool.

Key Takeaway: You can achieve significant results through creative, low-cost strategies like referrals, collaborations, and leveraging organic growth opportunities.

7. Amplifying Impact on a Budget

Networking is often overlooked, but it can be an extremely effective strategy for expanding your reach. By connecting with industry leaders, influencers, and other businesses, you can create valuable partnerships and amplify your campaign’s impact. Networking also opens the door to new opportunities, collaborations, and insights that can help your brand thrive.

Example: LinkedIn’s networking platform serves as a perfect example. The platform’s entire success revolves around the idea of professional networking—connecting people, companies, and ideas. LinkedIn enables professionals to build relationships, share content, and participate in discussions, leading to stronger business connections and expanded reach.

Key Takeaway: Networking isn’t just for job seekers—it’s an invaluable tool for building your brand’s reach and creating meaningful connections that elevate your campaign’s impact.

8. Cultivating a Loyal Brand Community

Building a community around your brand not only boosts loyalty but also turns your customers into brand advocates. By creating a space where customers can interact, share experiences, and contribute, you cultivate a sense of belonging that extends far beyond a transactional relationship.

Example: Nike has done this through its Nike+ community, where users can track their runs, join challenges, and share achievements. By offering athletes a platform to connect and motivate one another, Nike has turned its product into a lifestyle brand. This sense of community fosters deep loyalty and drives long-term engagement.

Key Takeaway: When you build a community, you’re not just creating customers—you’re building lifelong brand advocates who will help spread your message.

9. Ensuring Consistency Across Channels

Consistency is one of the most important aspects of crafting an effective campaign. It’s crucial that your message, tone, and visual identity remain consistent across all channels—whether it’s social media, email newsletters, or your website. This ensures that your brand identity is recognizable and that your audience receives a unified experience, regardless of the platform they interact with.

Example: Coca-Cola is renowned for its consistent messaging around happiness, unity, and sharing. Whether you see a Coca-Cola ad on TV, on social media, or on a billboard, the core message remains the same. This consistency has helped the brand build a timeless, global identity.

Key Takeaway: Consistent messaging across all platforms creates a cohesive brand experience and strengthens recognition, making your campaigns more effective.

10. Innovating with Emerging Technologies

Finally, in the fast-moving tech ecosystem, staying ahead of the curve is vital. Experimenting with emerging technologies—such as AI, AR, and VR—can help create unique and memorable experiences for your audience, pushing the boundaries of traditional campaigns. This willingness to experiment not only differentiates your brand but also positions it as an innovator in the industry.

Example: IKEA embraced augmented reality (AR) through its IKEA Place app, allowing customers to virtually place furniture in their homes before making a purchase. This innovation enhanced the customer experience and simplified decision-making, resulting in higher customer satisfaction and increased sales. IKEA’s use of AR not only showcased their tech-savviness but also provided practical value to their customers.

Key Takeaway: Experimenting with new technologies can create immersive and impactful experiences that elevate your campaigns and set you apart from the competition.

The brands that succeed are those that don’t just market—they build communities, inspire loyalty, and drive real change. By crafting a clear message, leveraging data-driven insights, embracing storytelling, and staying ahead of industry trends, you can build campaigns that don’t just attract attention but create lasting impact. As you implement these strategies, remember: a great product deserves a great story. MAKE YOURS UNFORGETTABLE.

Not long ago, technology and entrepreneurship were predominantly male-dominated spaces, where women were often considered exceptions rather than integral players. Fast forward to 2025, and the narrative is rapidly evolving.

Women are not just participants- they’re leaders, innovators, and disruptors driving change in the tech world. This shift isn’t just about breaking glass ceilings, it’s about creating new foundations where diverse voices thrive. At the forefront of this transformation are women founders who are redefining the future of technology.

In this blog, we highlight women entrepreneurs incubated and supported by MeitY nasscom CoE  who are challenging the status quo with bold ideas and visionary leadership. These women are building successful businesses by spearheading meaningful change across industries. As they advance technology, these female founders demonstrate that innovation flourishes when inclusion is prioritized. Their journeys serve as a roadmap for the future of tech entrepreneurship.

Dr. Jyotirmayee Dash,  Founder and Director of TeraLumen Solutions Pvt. Ltd., is revolutionizing healthcare with her work in Terahertz imaging and spectroscopy. As the leader behind India’s first Terahertz technology company, Dr. Dash is tackling real-world challenges in healthcare and industry with innovative solutions. TeraLumen is at the cutting edge of medical technology, developing a system for breast cancer margin detection using multispectral technology.
This device provides cost-effective, rapid, and accurate methods to differentiate benign from malignant tissues during Breast Conservation Surgery (BCS), significantly improving patient outcomes.
The mentorship provided by MeitY nasscom CoE has been pivotal in TeraLumen’s growth journey, offering valuable opportunities to showcase their work on various prominent platforms. Their impact extends beyond healthcare, delivering advanced solutions in industrial quality control and scientific research.

Patented Innovations:

• Terahertz Imaging System and Methods
• Device for Detection of Breast Cancer Margin
• Terahertz Contact-Less Testing System and Probe Design
  

TeraLumen’s work is shaping a future where technology and compassion converge to save lives and inspire progress.

Meenal Gupta, Noor Fatma , and Sheetal Tarkas, the co-founders of Easiofy Solutions, saw a critical gap in healthcare: the disparity between the number of medical tests conducted and the limited availability of radiologists to interpret them. This gap, paired with their passion for technology, led to the creation of Easiofy Solution – a company dedicated to saving lives through innovative solutions.

Easiofy is leading the way in AI integration in healthcare, with their ImagiXAI platform, a cloud-based, AI-enabled connected care system for medical imaging. The platform facilitates seamless collaboration among technicians, radiologists, doctors, and healthcare professionals, ultimately improving patient outcomes. ImagiXAI offers plug-and-play AI models that enhance diagnostic accuracy and reduce turnaround times, ensuring quicker and more precise results.

Their impact reaches beyond top-tier hospitals to underserved regions, including rural areas and difficult terrains like Assam, where access to expert radiologists is limited. By making diagnostic tools more accessible, they are improving healthcare delivery and enabling better early detection and treatment of diseases.

With support from MeitY nasscom CoE, Easiofy has achieved remarkable progress in healthcare technology. Recently, they were recognized as one of the top healthcare startups and had the honor of being acknowledged by Shri Narendra Modi, the Prime Minister of India, for their contribution to healthcare. This recognition underscores their role in transforming healthcare accessibility and efficiency across the nation.

Want to explore the journey of Easiofy Solutions and hear directly from their founders? Check out their success story by clicking here.

Dr. Divya Sriram, Co-Founder of D-NOME Pvt. Ltd., is advancing the poultry industry with her work in molecular diagnostics, addressing critical challenges related to disease outbreaks in poultry farming.

D-NOME’s technology is driving the future of disease detection through PCR sequencing diagnostics. By combining the unparalleled precision of PCR with advanced genomics technology, D-NOME’s innovative molecular reagent technologies are enabling faster, more accurate, and scalable disease detection. This breakthrough solution not only empowers farmers to act swiftly, safeguarding their livestock and improving productivity but also makes premium diagnostics affordable and accessible to all.

Driven by their cell-free synthetic biotech, D-NOME is setting new standards in diagnostics. They envision a future where out-of-the-box, plug-and-play biotechnologies revolutionize the diagnostics and healthcare sectors. Their rapid, precise, and scalable solutions are transforming the management of animal health.

As an incubate of MeitY nasscom CoE, D-NOME’s growth has been supported by valuable mentorship and partnerships with pioneers like Srinivasa Farms, one of the first to adopt their technology. Strategic investment from 8X Ventures has further accelerated their journey, enabling the company to scale its impact.

To witness the journey of D-NOME from inception to where they are now, straight from the founders themselves, click here to watch their story on YouTube.

Dr. Ruchi Gupta , the CEO of SkinMinds, is reshaping the skincare and wellness industry with cutting-edge AI technology. By seamlessly merging medicine and technology, SkinMinds bridges critical gaps in traditional skincare through its AI-powered Multimodal Facial Diagnostic Device.
This system analyzes skin conditions, detects health indicators like nutritional deficiencies, and provides personalized skincare regimens. Using non-invasive imaging techniques, the device integrates high-resolution facial data, skin surface analysis, and user inputs to craft highly personalized beauty and health recommendations.

Trained on extensive dermatological datasets, SkinMinds’ AI algorithms detect subtle changes in skin texture, elasticity, and color, offering insights that go beyond cosmetics to address underlying health concerns. Supported by MeitY nasscom CoE, SkinMinds has received valuable strategic mentorship and a platform to showcase its groundbreaking innovation.

The company holds multiple patents, including:

• Provisional Patent : “Multimodal Facial Diagnostic Device with Real-Time Client Engagement System and Method Thereof.”
• Additional Patents:
  o Covers integral components of the sensor system.
  o Covers the beauty profiling approach.

As they prepare to expand to global markets, SkinMinds is setting the stage for the future of personalized skincare, empowering individuals to achieve optimal beauty and wellness with a fusion of AI, medicine, and innovation.

Rajeshree Deotalu , the visionary founder of VECROS Technologies  identified a critical gap in unmanned aerial systems: traditional drones, reliant on GPS for navigation, often fail in complex environments like urban canyons and dense forests. This insight led her to develop a groundbreaking autonomous drone system capable of navigating without GPS, opening new possibilities across industries, from defense to infrastructure inspection.

At the heart of VECROS’s innovation is their flagship product ATHERA, a spatial AI-powered drone equipped with the proprietary JETPIX operating system. This technology allows the drone to detect obstacles autonomously, navigate in real-time, and make intelligent decisions based on its surroundings. Designed to thrive in the most challenging environments, ATHERA transforms drones from tools into indispensable collaborators.

VECROS Technologies distinguishes itself by overcoming traditional limitations of drone navigation. Through spatial AI integration and JETPIX, their drones offer precision in GPS-denied areas, providing industries with adaptable, cutting-edge solutions. Their pioneering advancements have garnered recognition from prominent platforms such as the Big 5 Startup Pitch Competition and Shark Tank India, establishing VECROS as a leader in autonomous systems.

Being an incubatee at MeitY nasscom CoE has been a cornerstone of the company’s journey, enabling it to reach new heights in autonomous drone innovation. With a clear vision for the future, the company is reshaping autonomous flight and delivering transformative solutions that are poised to redefine industries worldwide.

As the tech world continues to evolve, these remarkable women innovators are leading the charge, proving that women in technology are no longer exceptions- they are the rule. By pushing boundaries, challenging norms, and fostering inclusion, they are paving the way for a future where technology serves everyone, regardless of gender.

These trailblazing women are receiving the mentorship, resources, and networks necessary to amplify their impact on technology. Their success stories stand as powerful reminders of how diversity fuels progress and how technology can create meaningful, transformative change.

The future of technology is being redefined, and looking ahead, it is clear that the next wave of technological breakthroughs will be driven by those bold enough to lead.

In today’s digital landscape, 94% of enterprises have already embraced cloud services. Yet, only a small fraction fully unlock the transformative power of the cloud. While cloud technology offers scalability, enhanced storage, and significant cost savings, many organizations find themselves overwhelmed by its complexities, still tethered to traditional systems. The dominance of tech giants like Amazon, Microsoft, and Google often leaves smaller enterprises searching for tailored solutions to leverage the cloud effectively.

This is where Bigdatamatica Gen AI, an incubatee at MeitY Nasscom CoE, steps in. Specializing in generative AI, quantum computing, and AI/ML solutions, this Hyderabad-based innovator is reshaping the future of customer care, enterprise search, and workplace intelligence. With the backing of the Nasscom Center of Excellence for IoT and AI, Bigdatamatica has pioneered transformative solutions that meet the critical needs of prestigious organizations, establishing itself as a leader in AI-powered innovation.

At the heart of Bigdatamatica’s breakthrough approach are three key pillars of innovation—designed to address today’s most pressing challenges while shaping the future of digital intelligence:

• NLP Engine: Bigdatamatica’s advanced Natural Language Processing engine extracts deep insights from complex data, enabling businesses to interact with their information in more intuitive and impactful ways.
• LLM Integration: By seamlessly integrating cutting-edge Large Language Models, Bigdatamatica enhances automation and precision, ensuring faster, smarter responses that evolve with your business needs.
• Question & Answer System: Bigdatamatica’s sophisticated Q&A system redefines information retrieval, providing precise, context-driven answers that empower teams to work more efficiently and make informed, data-backed decisions.

Together, these innovations form the backbone of Bigdatamatica’s solutions, turning complex challenges into streamlined, actionable outcomes and setting a new standard for enterprise intelligence in the cloud era.

• Bigdatamatica’s Conversational AI & Multi-Agent Platform is revolutionizing how businesses interact with both customers and employees. By integrating Conversational AI, Multi-Agent systems, and advanced AI/ML algorithms, the platform delivers:
• 24/7 Intelligent Assistance: Providing always-on, personalized support that ensures seamless, round-the-clock interactions.
• Optimized Communication: Streamlining internal and external communications, fostering better collaboration and efficiency across teams.
• Quantum-Enhanced Decision-Making: Harnessing quantum computing to drive rapid, data-driven decisions, optimizing service delivery and operational performance.

These capabilities transform customer and employee care, setting new standards for service excellence and operational agility.

Bigdatamatica’s bAISearch elevates knowledge management to new heights. Powered by Generative AI, Quantum Computing, and ML models, this platform offers:

• Real-Time, Accurate Insights: Effortlessly retrieving critical data from diverse platforms, empowering teams to make smarter, more informed decisions.
• Quantum-Speed Search: Delivering lightning-fast search results, enabling organizations to access valuable insights in real-time and accelerate decision-making.

bAISearch ensures businesses unlock the full potential of their data, driving enhanced productivity and fast-tracked decision-making.

Bigdatamatica’s AI solutions have already made an impact in some of India’s most prestigious institutions, including:

• Hindustan Shipyard Limited (Ministry of Defence undertaking)
• Visakhapatnam Port Trust (Ministry of Ports, Shipping, and Waterways)

As businesses navigate the complexities of the digital age, the demand for innovative, scalable, and efficient solutions has never been more critical. Bigdatamatica Gen AI is leading the way in this transformation, empowering enterprises with the tools they need to thrive in a competitive landscape. By leveraging Generative AI, Quantum Computing, and AI/ML solutions, Bigdatamatica is not just revolutionizing how businesses engage with
technology—it is redefining what’s possible in customer care, enterprise search, and workplace intelligence.

With its cutting-edge products and unwavering commitment to excellence, Bigdatamatica is paving the path for smarter decision-making, enhanced productivity, and unprecedented operational efficiency. As organizations look toward the future, they can rely on Bigdatamatica’s innovative solutions to unlock the full potential of their data, streamline operations, and drive long-term success.